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KATHY TIMES -

Emmy‑Winning Storyteller Who Transforms Leaders into Sought‑After Thought Leaders

For accomplished mid-career and senior leaders who are ready to turn decades of expertise into visible authority, paid opportunities, and lasting influence.

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TRUSTED BY:

"I help you polish, package, and present the WOW in your personal brand story so you start getting the opportunities, visibility, and results you've been earning but not receiving."

Kathy Y. Times

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WOW is a professional development program that helps aspiring, high-performing professionals and leaders strengthen their communication online and in person, leadership skills, and personal brands to get optimal results and opportunities. 
You're in the right place if you are a:
  • Mid‑career & high performing leaders in corporate, nonprofits and public agencies
  • Senior academic leaders (VPs, provosts, deans) seeking visibility, career advancement
  • Leaders with 10+ years’ experience who want to convert expertise into influence
LEARN MORE BELOW

How WOW Works...

The KathyTimesWOW methodology is built on 25+ years of journalistic storytelling, executive leadership, and communications strategy distilled into four clear steps:

ASSESS

We start with a certified Myers-Briggs Type Indicator personality assessment so you understand exactly where you naturally and instinctively WOW. This benchmarks your authority, communication style, and visibility gaps.

DEFINE 

We help you discover and define your unique brand story, your credentials, emotional intelligence, leadership voice, and the authentic narrative that makes you unforgettable in any room.

COMMUNICATE 

You'll learn how to package and present your story with confidence in bios, presentations, LinkedIn, media interviews, virtual meetings, emails, and more. Our team includes a top-10 globally ranked LinkedIn expert, award-winning image consultants, and veteran media coaches.

ACTIVATE

You leave with a Flight Plan for Success  a practical, personalized roadmap to land speaking engagements, board seats, promotions, consulting work, and new opportunities. Real outcomes. Real visibility.

Our Signature Programs

WOW Personal Branding and Leadership Development

An eight-module course that walks participants through Kathy’s WOW methodology to assess → define → communicate → activate, to arrive at their authentic brand story. 

This Includes:

  • Personality assessment and interpretation
  •  Interactive exercises to enhance their credentials and portfolio
  • Twelve hours of group coaching
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Organizational Assessment & Development Plan

We help leadership assess their team and individual skill sets, communications structure and role capabilities, implement the organization's strategic plan and enhance operations. 

Where we excel:  

  • Onboarding process of staff
  • Personal branding and leadership development
  • Crisis communications
  • Development of strategic marketing plans
  • Myers-Briggs assessments and interpretations
  • Consolidation of consultants' reports 
SCHEDULE A 30 MINUTE STRATEGY CONVERSATION
Executive Brand Elevation

The Executive Brand Elevation experience is designed to help you polish and package your brand story and reflect your status as a high-performing leader. For your investment, you'll receive:

  • An executive brand strategy consultation
  • LinkedIn profile refinement
  • Wardrobe consultation for camera-ready authority
  • Professional makeup and studio photo session 
  • The WOW Experience is transformative.
LEARN MORE HERE

Hello, I'm Kathy Y. Times

An Emmy-winning storyteller, communications strategist, and executive coach. I am passionate about helping high-performing leaders, professionals, and organizations define, communicate, and activate their authentic brand stories to get results, opportunities, and visibility.  As the founder and president of Yellow Brick Media Concepts (YB Media), a public relations firm, my team and I have transformed the reputation of organizations and the way leaders show up in: Higher Ed, Healthcare, Trade Associations, Public Agencies, Nonprofits, and Corporations

During my career, I’ve told more than 40,000 stories from the anchor desk to investigative reporting. I use the experiences as a TV journalist, chief communications officer, and CEO of a national trade association to help clients turn their expertise into influence that wow audiences and clients within moments.

I created the KathyTimesWOW™ Professional Development Programs to help high-performers, from college students to seasoned executives, polish, package, and present their unique value with confidence and clarity. 

Our team, with more than 250 years of combined experience, has supported clients such as the W.K. Kellogg Foundation, Humana, the University of South Florida Foundation, the National Association of Black Journalists Leadership Academy, Florida A&M University, Jackson State University, Uber, the Children's Defense Fund, the University of Maryland Eastern Shore, and many more organizations. 

Let’s build your WOW together. 

 

Take the WOW Brand Visibility Audit →

Frequently Asked Questions

Is WOW a good fit for you?

Let's chat. I'd love to connect with you and help you determine whether a WOW group cohort or 1:1 coaching is right for you.  

Book Your 15 Mins Discovery Call →